Geographical Indication (GI) certification plays a vital role in protecting traditional crafts and ensuring their authenticity. It identifies products that originate from a specific region and possess qualities, reputation, or characteristics linked to that location.
Bagru Print is a GI-certified craft, officially recognized for its traditional hand block printing techniques and natural dyeing process, rooted in Bagru, Rajasthan.
GI certification ensures that only authorized artisans from the designated region can produce and sell authentic products under the GI name. This helps preserve originality, prevent misuse, and maintain the identity of traditional crafts.
Bagru Print is traditionally practiced by the CHHIPA community, who are the original creators (janamdata) of this craft and continue to preserve it through generations.
Products belong to a specific geographical area
Officially registered and protected under Indian law
Skills and techniques passed through generations
Protects original crafts from fake copies
GI certification protects traditional crafts, supports artisans, and ensures authenticity for buyers.
Protects the livelihood of genuine artisans.
Safeguards age-old skills and techniques.
Stops imitation and misuse of the craft.
Guarantees genuine, region-based products.
Every Bagru GI certified product includes detailed authenticity information recorded in the certificate.
A glimpse into the traditional process and artistry of Bagru hand block printing.
Geographical Indications are protected under Indian law to preserve traditional crafts and prevent misuse of regional identities.
Geographical Indications are protected under Indian law to preserve traditional crafts and prevent misuse.
Bagru Print is protected under the Geographical Indications of Goods (Registration and Protection) Act, 1999, which ensures that only authorized producers from Bagru can legally use the GI name.
The Geographical Indications of Goods (Registration and Protection) Act, 1999 governs GI protection in India
GI registrations are managed by the Geographical Indications Registry under the Government of India.
Only authorized artisans from the registered region can legally produce and sell GI-certified products.
GI certification helps consumers identify genuine products and avoid imitation or fake goods.
